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Transforming the B2B Buyer Journey: Increase Leads, Maximize Conversion Rates and Build Loyalty by Antonia Wade
- Transforming the B2B Buyer Journey: Increase Leads, Maximize Conversion Rates and Build Loyalty
- Antonia Wade
- Page: 256
- Format: pdf, ePub, mobi, fb2
- ISBN: 9781398606807
- Publisher: Kogan Page, Ltd.
Rapidshare free download ebooks Transforming the B2B Buyer Journey: Increase Leads, Maximize Conversion Rates and Build Loyalty FB2 RTF in English 9781398606807
Boost lead generation, improve your pipeline conversion metrics and build loyalty with new and existing clients with this guide to designing a successful end-to-end B2B marketing buyer journey. Today's B2B marketers need to think more like B2C marketers in leveraging client insights and designing a seamless customer journey to maximize conversion rates and sales. Transforming the B2B Customer Journey offers a step-by-step guide to mapping and designing buyer journey dynamics through aligning channels, metrics and tactics to the needs of the buyer at each stage of the journey, from initial lead nurturing to maintaining client relationships. Transforming the B2B Customer Journey also explores co-owning the journey with sales, how to successfully implement account-based marketing and how to establish and measure key metrics and KPIs to demonstrate the ROI to key stakeholders. Written by a highly experienced and award-winning CMO, it also contains case studies and examples from organizations including IBM, Accenture, Deloitte, Capita, Salesforce, ServiceNow and BT and features tips and common pitfalls to avoid throughout. This is an essential resource for marketing professionals looking to achieve the competitive edge in their B2B marketing through an exceptional customer journey.
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Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer
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Properly crafted buyer personas give you a full understanding of what makes your best customers tick. These insights enable you to better answer any possible
Transforming The B2b Customer Journey - By Antonia Wade
Transforming the B2B Customer Journey offers a step-by-step guide to mapping and designing buyer journey dynamics through aligning channels, metrics and tactics
Increase Leads, Maximize Conversion Rates and Build Loyalty
Buy a copy of Transforming the B2B Buyer Journey : Increase Leads, Maximize Conversion Rates and Build Loyalty book by Antonia Wade.
`Wade, Antonia` Transforming The B2B Buyer Journey (UK
Format: Trade Paperback ; Language: English ; Publication Name: Transforming the B2b Buyer JOURNEY : Increase Leads, Maximize Conversion Rates and Build Loyalty.
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Digital Sales & Analytics: Driving above-market growth in
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Increase customer/potential customers engagement. What is the first step in lead generation? Maybe you've wondered, "how do I generate leads
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