DOWNLOADS The Customer-Base Audit: The First
The Customer-Base Audit: The First Step on the Journey to Customer Centricity by Bruce G.S. Hardie, Peter Fader, Michael Ross
- The Customer-Base Audit: The First Step on the Journey to Customer Centricity
- Bruce G.S. Hardie, Peter Fader, Michael Ross
- Page: 218
- Format: pdf, ePub, mobi, fb2
- ISBN: 9781613631607
- Publisher: Wharton School Press
The Customer-Base Audit: The First Step on the Journey to Customer Centricity
Kindle book download ipad The Customer-Base Audit: The First Step on the Journey to Customer Centricity (English literature) RTF ePub iBook
As a leader in your organization, you will be very familiar with your organization’s key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures. But how much time have you spent reflecting on the fact that these revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers’ buying behavior as well as the health of your overall customer base. A customer-base audit is a systematic review of the buying behavior of a firm’s customers using data captured by its transaction systems. It will help you answer questions such as: — How healthy is your customer base? How realistic are your growth objectives? — How do your customers differ in terms of their behavior and value? — How has the quality of your customers changed over time? — What changes in customer behavior lie behind period-to-period changes in firm performance? — What is important to your high-value customers? Which products help you acquire and retain your best customers? Fader, Hardie, and Ross present five “lenses” through which an executive can address questions like those above. The answers are often lurking in various parts of the organization, but it is rare to find all the relevant analyses in one place, let alone performed on a regular basis (as an audit should be). Yet without such a basic, systematic understanding of the foundations of the firm’s primary source of cash flow, how can executives make informed decisions? Fader, a Wharton professor, is the author of Customer Centricity and coauthor of The Customer Centricity Playbook, both of which have helped businesses radically rethink how they relate to customers. In this first step of the journey, Fader, Hardie, and Ross assist leaders in gaining a fundamental understanding of their customers’ buying behavior—and thus their company as a whole.
Alexander Savovski on LinkedIn: The Customer-Base Audit
See other posts by Alexander · The Customer-Base Audit: The First Step on the Journey to Customer Centricity · Why You Aren't Getting More from Your Marketing AI.
The Customer-base Audit: The First Step on the Journey to
The Customer-base Audit: The First Step on the Journey to Customer Centricity : Fader, Peter, Hardie, Bruce G. S., Ross, Michael: Amazon.it: Libri.
The Customer-Base Audit : The First Step - Better World Books
Shop our inventory for The Customer-Base Audit : The First Step on the Journey to Customer Centricity by Peter Fader, Bruce G. S. Hardie, Michael Ross with
The Customer-Base Audit: The First Step on - WilliamDam.dk
The Customer-Base Audit: The First Step on the Journey to Customer Centricity (bog, hardback, engelsk) - Forlag: Wharton Digital Press - ISBN-13:
Libros de Peter Fader - Amazon.com
Managerial applications focus on topics such as customer relationship The Customer-Base Audit: The First Step on the Journey to Customer Centricity.
The Customer-Base Audit: The First Step on the Journey to
The Customer-Base Audit: The First Step on the Journey to Customer Centricity (Paperback) | Sandman Books | www.sandmanbooks.com/book/9781613631607.
The Customer-Base Audit: The First Step on the Journey to
A customer-base audit is a systematic review of the buying behavior of a firm's customers using data captured by its transaction systems. It will help you
The Customer-Base Audit: The First Step on the Journey to
The Customer-Base Audit: The First Step on the Journey to Customer Centricity (English Edition) [Kindle edition] by Fader, Peter, Hardie, Bruce G.S., Ross,
The best-selling new & future releases in Finance - Amazon.com
The Customer-Base Audit: The First Step on the Journey to Customer Centricity. 1 offer from $18.99 · #7 · Wall Street's Grand Deception: Why Your Financial
Download more ebooks: Descargar ebook HARRY POTTER Y LA PIEDRA FILOSOFAL (ED. ILUSTRADA BOLSILLO) | Descarga Libros Gratis (PDF - EPUB) link, [Kindle] REINAS DE LEYENDA descargar gratis download pdf, [ePub] ESTUCHE HEARTSTOPPER descargar gratis read book, The Husky and His White Cat Shizun: Erha He Ta De Bai Mao Shizun (Novel) Vol. 3 by Rou Bao Bu Chi Rou, St on Iphone New Format read book,