コマーシャルをレビューした

昨晩はVivid Conversationsとしては初めてのフィードバックセッションでした。

ネタはテレビコマーシャル。

ひとつは、11年前のHONDA CR-V, 

もうひとつは2024 Skittles Commit Your Youth 20

参加者の色々な感想が聞けて楽しかったです。

すこしだけシェアしますね。

Last night, we had our very first feedback session as **Vivid Conversations**.

The topic? TV commercials.

One was the 11-year-old **HONDA CR-V** commercial,

and the other was the **2024 Skittles Commit Your Youth 20** ad.

It was so much fun hearing all the diverse opinions from the participants!

Let me share just a bit with you.

<<HONDA CR-V>>

Participant 1

At first, I noticed the rare sight of a car driving on what seemed like an impossible scene. It immediately caught my attention. A car driving on such an unrealistic and unusual landscape—what could the commercial be for?

Participant 2

I noticed three key features in this commercial:

Visual surprise and curiosity

Symbolic representation of Honda’s values

The fusion of technology and design

First, the visual surprise and curiosity.

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This advertisement visually communicates that the brand focuses not only on technological superiority but also on creativity and design excellence. 

Participant 3

I find the ad interesting because it successfully captures attention. However, I feel the message about an environmentally friendly car isn’t communicated strongly enough throughout. The car itself is featured in a rather subtle way, surrounded by black-and-white imagery, which doesn’t stand out much.

Yet, its success lies in how it draws attention and sparks curiosity, even if the core message only comes through at the very end. 

 <<Skittles>>

Participant 4

To be honest, this type of commercial isn’t very common in Japan, as it relies heavily on visual effects, much like the Honda ad.

The visual effects were impressive, but they didn’t clearly convey the message of the commercial. I think it would be more effective if the key points were explained more directly through subtitles or narration.

Participant 5

From my perspective, the commercial portrays both an older person and a younger person. I think the marketing company put a lot of effort and money into creating an impactful advertisement within a short time, targeting a specific audience.

〜〜〜〜〜〜〜〜

That said, I found the message a bit hard to understand—especially the idea of becoming elderly by eating the candy. I’m not sure if it’s trying to convey that Skittles are suitable for all ages, or if it’s meant to be humorous.