Download PDF Strategic Management in the Media: Theory to Practice by Lucy Küng
Strategic Management in the Media: Theory to Practice by Lucy Küng
- Strategic Management in the Media: Theory to Practice
- Lucy Küng
- Page: 280
- Format: pdf, ePub, mobi, fb2
- ISBN: 9781529773699
- Publisher: SAGE Publications
Free download ebook for android Strategic Management in the Media: Theory to Practice PDF (English Edition)
Strategic Management in the Media: Theory to Practice Strategic Management in the Media Industry: Theory and Practice aims to provide a comprehensive, accessible and expert introduction to strategy within a media Strategic Management in the Media: From Theory to Practice This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational Strategic Management in the Media Theory to Practice Strategic Management in the Media. Theory to Practice · Explores key shifts in the strategic environment including the digital platforms, streamed media, the Strategic Management in the Media: Theory to Practice by L Küng · Cited by 832 — Strategic Management in the Media 3rd edition Jul 15, 2020 — Strategic Management in the Media: Theory to Practice Explains key concepts in strategic management with insight and clarity. • Applies all theories to the sector, illuminating all dimensions of the strategic task,