Packaging The Brand For High-Stakes Competition

Nothing underscores the intensity of the marketer’s competitive landscape like the shelves in a supermarket.

According to the Food Marketing Institute, between 1975 and 2008, the number of products in the average supermarket soared from 8,948 to just short of 47,000.

Today, it is not unusual for a supermarket to carry 50,000 SKUs. The size of the supermarket is one factor. But so are brand extensions and new product introductions, notably in the organic categories.

To know more: https://www.forbes.com/sites/paultalbot/2019/01/23/packaging-the-brand-for-high-stakes-competition/