PDF/EPUB Download Social Media: How to Engage, Share, and Connect by Regina Luttrell Full Book
Social Media: How to Engage, Share, and Connect by Regina Luttrell
- Social Media: How to Engage, Share, and Connect
- Regina Luttrell
- Page: 336
- Format: pdf, ePub, mobi, fb2
- ISBN: 9781538186725
- Publisher: Bloomsbury Academic
Free audio books to download to iphone Social Media: How to Engage, Share, and Connect
Overview
Reflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of Social Media: How to Engage, Share, and Connect helps students build success in integrated PR practice. Regina Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, “sticky” social media, and strategic campaigns. This book will become your go-to reference guide for all things social media–related as it applies to public relations and the everyday duties of PR professionals. New features of the fifth edition include: · Chapter 4: Generative AI covers the technology's uses and implications for strategic communication · Chapter 7: Storytelling in Social Media emphasizes the art of crafting narratives that resonate with audiences · Sticky Social Media boxes apply chapter concepts to real brand cases · ROSTIR (Research, Objectives, Strategy, Tactics, Implementation, Reporting) Campaigns in Action boxes feature case studies of strategic, integrated PR, social media, and digital campaigns · Storytelling: Communicate, Captivate, Connect boxes provide insight into how storytelling enhances communication strategies Online resources (bloomsbury.pub/luttrellsocialmedia5e) include lecture slides and other teaching materials for instructors and students.