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Between Public and Market: A Spatial History of Advertising in Modern Shanghai (1905-1949) by Cécile Armand
- Between Public and Market: A Spatial History of Advertising in Modern Shanghai (1905-1949)
- Cécile Armand
- Page: 268
- Format: pdf, ePub, mobi, fb2
- ISBN: 9783112206379
- Publisher: De Gruyter
Between Public and Market: A Spatial History of Advertising in Modern Shanghai (1905-1949)
Bestseller ebooks download Between Public and Market: A Spatial History of Advertising in Modern Shanghai (1905-1949) (English Edition) by Cécile Armand
Between Public and Market: A Spatial History of Advertising in Modern Shanghai (1905-1949) unveils the silent revolution advertising brought to Shanghai’s press and urban life during the pre-communist era. While traditional scholarship often treats advertising as a commercial tool or cultural “mirror,” this book reveals its transformative role as a driver of municipal policies and public engagement among urban elites within the transnational context of the treaty ports. Drawing on untapped sources—municipal archives, photographs, newspapers—and employing innovative digital methods like Geographic Information System, the author examines how advertising reshaped urban landscapes, nightlife, traffic management, and the physical appearance, content, and business model of Republican-era newspapers. As a sequel to Madmen in Shanghai: A Social History of Advertising in Modern China (De Gruyter, 2024), this book shifts the focus from the rise of advertising as an industry to its social and political impact in early 20th-century China. It will engage students and scholars of modern Chinese history, urban and media studies, as well as professionals in advertising and urban management.
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Cécile Armand - CCJ - EHESS
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Between Public and Market - by Cécile Armand (Hardcover) - Target
Between Public and Market: A Spatial History of Advertising in Modern Shanghai (1905-1949) unveils the silent revolution advertising brought to Shanghai's press .
Between Public and Market - De Gruyter Brill
Between Public and Market: A Spatial History of Advertising in Modern Shanghai (1905-1949) unveils the silent revolution advertising brought to Shanghai's .
Mar 12 1894 CE First Bottles of Coca Cola National Geographic .
Allman, referenced in Cecile Armand in her PhD on Chinese advertising "'Placing the history of advertising': A spatial history of advertising in modern Shanghai .
A Spatial History of Advertising in Modern Shanghai (1905-1949)
書名：Between Public and Market: A Spatial History of Advertising in Modern Shanghai (1905-1949)，語言：英文，ISBN：9783119147781，頁數：260，作者：Armand, Cécile， .
[PDF] Dr. Cécile ARMAND 孟喜博士
Between Public and Market: A Spatial History of Advertising in modern Shanghai (1905-1949), Berlin,. De Gruyter, 2025. La publicité en Chine : espaces et .
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About the Book Between Public and Market: A Spatial History of Advertising in Modern Shanghai (1905-1949) unveils the silent revolution advertising brought .