Read online: Applied Marketing Analytics Using Python by Gokhan Yildirim, Raoul V. K bler
Applied Marketing Analytics Using Python by Gokhan Yildirim, Raoul V. K bler
- Applied Marketing Analytics Using Python
- Gokhan Yildirim, Raoul V. K bler
- Page: 384
- Format: pdf, ePub, mobi, fb2
- ISBN: 9781529684179
- Publisher: SAGE Publications
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Free downloads french books Applied Marketing Analytics Using Python by Gokhan Yildirim, Raoul V. K bler 9781529684179 English version
It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Supporting online resources include datasets and software codes and solutions as well as Power Point slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
Applied Marketing Analytics Using Python - Barnes & Noble
This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an .
Applied Marketing Analytics Using Python Gokhan Yildirim .
This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an .
Applied Marketing Analytics Using Python - Knygos.lt
Autorius: Gokhan Yildirim · Leidėjas SAGE Publications Ltd · ISBN-10: 152968417X · ISBN-13: 9781529684179 · Formatas 18.9 x 24.6 x 2.2 cm, kieti viršeliai · Kalba: .
Applied Marketing Analytics Using Python - Agenda Bookshop
This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an .
Applied Marketing Analytics Using Python - Gokhan Yildirim
This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an .
9781529684179: Applied Marketing Analytics Using Python
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