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Logo Modernism by Jens Muller
- Logo Modernism
- Jens Muller
- Page: 432
- Format: pdf, ePub, mobi, fb2
- ISBN: 9783836545303
- Publisher: Taschen America, LLC
Free books to read no download Logo Modernism English version 9783836545303
Brand new: An unprecedented catalog of modern trademarks Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form. Text in English, French, and German
UP: 1950-1968 Modernism Style Logos
1950-1968 Modernism Style Logos. Post-War Modernism. The end of World War II brought a significant design change to the US. Many of the world's talented
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Group of: Logo Modernism | Logo Design Love | We Heart It
Group of: Logo Modernism | Logo Design Love | We Heart It.
Logo Modernism Is a Brilliant Catalog of What Good - Slate
Logo Modernism, a new Taschen book out next month by German graphic designer Jens Müller, is a brilliant catalogue of 6000 trademarks
Logo modernism - Section D 211 - Radio | Monocle
Josh Fehnert investigates the modernist roots of the corporate logo by speaking to the editor of a vast new compendium on the subject.
Taschen Logo Modernism Book - Hypebeast
Logo design is without a doubt the most difficult branch of graphic design, whereby the entire identity and value structure of a company must be
Logo Modernism (English, French and German Edition)
Discover the best home products trending in the design community. Sign up for emails to get notified about the freshest products, offers and more (this is one
Logo Modernism | Taschen | typetoken®
'Logo Modernism' — The new publication from Taschen – looks like another superb addition / design resource to the already well populated
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Logo Modernism | Logo Design Love. Authored by Jens Müller, this TASCHEN publication brings together approximately 6,000 trademarks, focused on the
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