{epub download} Applied Marketing Analytics Using Python by Gokhan Yildirim, Raoul V. K bler
Applied Marketing Analytics Using Python by Gokhan Yildirim, Raoul V. K bler
- Applied Marketing Analytics Using Python
- Gokhan Yildirim, Raoul V. K bler
- Page: 384
- Format: pdf, ePub, mobi, fb2
- ISBN: 9781529684179
- Publisher: SAGE Publications
Rent e-books Applied Marketing Analytics Using Python (English Edition) ePub iBook PDB by Gokhan Yildirim, Raoul V. K bler
It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Supporting online resources include datasets and software codes and solutions as well as Power Point slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
Applied Marketing Analytics: The Peer-Reviewed Journal
December 2024, Volume 10, Issue 3. 192-193 Customer data in marketing analytics: A special issue by Schiffers, Oliver; 194-204 A brief history and the .
PacktPublishing/Data-Science-for-Marketing-Analytics-Second-Edition
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This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an .
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Applied Marketing Analytics Using Python Gokhan Yildirim .
Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory.
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This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an .
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This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an .
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Applied Marketing Analytics Using Python. First Edition. by Gokhan . A Resource Pack with all the student and instructor resources supporting this book .
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