[PDF] Methods in Consumer Research, Volume 1:
Methods in Consumer Research, Volume 1: Theoretical and Practical aspects by Gaston Ares, Paula Varela
- Methods in Consumer Research, Volume 1: Theoretical and Practical aspects
- Gaston Ares, Paula Varela
- Page: 600
- Format: pdf, ePub, mobi, fb2
- ISBN: 9780443222795
- Publisher: Elsevier Science
Methods in Consumer Research, Volume 1: Theoretical and Practical aspects
Best books download pdf Methods in Consumer Research, Volume 1: Theoretical and Practical aspects 9780443222795 DJVU CHM iBook English version
Overview
Methods in Consumer Research, Volume 1: Theoretical and Practical aspects, Second Edition, brings together the world’s leading experts in global consumer research who provide a fully comprehensive state—of—the—art coverage of advances in methods in consumer science. The new edition, thoroughly revised and updated, touches on the latest developments in consumer behavior. It includes a theoretical overview of consumer behavior, followed by a detailed description of qualitative techniques, including coverage of focus groups, projective techniques, ethnography, and social media. Quantitative methods are also addressed from both an explicit and implicit perspective. A section specifically delves into physiological measurements, such as eye—tracking, facial reading, and fMRI. In conjunction with the second volume, which covers specific applications, this book is an invaluable reference for academics working in the fields of sensory and consumer science, psychology, marketing, and nutrition. Through examples of the methodologies being applied throughout, it serves as a practical guide to practitioners in both the public and private sector.